Allstate is a national insurance provider that helps customers realize their hopes and dreams by providing the best products and services to protect them from life's uncertainties and prepare them for the future.

My Role:

Working on the Allstate brand I was responsible for elevating their current brand in thoughtful and modern ways in both user experience and visual design. Working on a vast variety of projects from the Quicktrip App, The Agent Web search and experience, Video Campaigns, Microsites, Social AMP stories, The Allstate Foundation, and new content for Allstate.com.

PROBLEM

Allstate was in need of ux overhauls, visual reskins, MVT testing, and net new pages and microsites within the entire Allstate brand.

GOAL

Create more intuitive experiences and visually push the brand in a more modern direction through testing plans, rapid prototyping, and new content and art direction.

WHY ALLSTATE?

The Why Allstate page is a net new page to show the benefits of being a Allstate customer and their commitment to the community through their services and the Allstate Foundation.

Rapid prototyping during discovery to ensure the best user experience without doing a major overhaul and sticking to the current platform. Defined restrictions and platform limitations with the Allstate engineering team throughout the project and responsible for all annotations and dev handoffs.