Dirty Franks is a casual hot dog restaurant that has a menu filled with inventive hot dog combinations with a relaxed fun 80's atmosphere.

My Role: This was a short project where I was running as a one woman team where my role included Art Direction, Packaging Design, and Branding.

PROBLEM

The brand needed a slight refresh and a way to expand on the already 80's fun look and feel.

GOAL

Brand evolution with the ability to expand as they grow into different markets. Create a color and character set to differentiate the variety of menu offerings.

LOGO REFRESH 

The playful logo system is hand lettering illustrated in the style of hot dogs bending and connecting to a DF. The secondary logotype is hand illustrated in the style referencing mustard lines on a hotdog.

HOTDOG PERSONAS

The playful logo system is made up of hot dog and condiment lettering. I created characters for the brand and hot dog personalities for menu items. These characters can be seen throughout the brand from secondary logos, menu, interior wallpaper, packaging, and swag.

PACKAGING AND WALLPAPER

The packaging and wallpaper consist of a hot dog persona tied with hot dog legs and hot dog ends, when paired together make a fun pattern referencing "Dirty Franks"