Yeti is an Austin, TX based cooler and drink-ware company with a heavy outdoor and sport lifestyle presence.

My Role: Concept and design for all web aspects on upcoming color campaigns and new product releases. My responsibilities included web design, campaign ideation and execution, motion design, poster design, illustration, and packaging design.

Navy Color Campaign Concept and Home Page

Inspired by the long-standing iconic color of the sailing world, and reminiscent of Yeti’s own roots steeped in a life on the boat and around the water.

Navy Color Campaign Landing Page

Navy Color Campaign Social Media and Marketing Material

Art direction of photography and creation of complete social media library for the navy color campaign for multiple channels.

Color Campaign, Partner, and Ambassador Email Campaigns

Art direction and creation of email campaigns.